Using a popular song in an advertisement:
A)does not have as much of an effect as writing a new tune.
B)transfers the emotional affinity for the song to the product.
C)creates brand parity.
D)interferes with brand recall ability.

Question

Quizplus · Accepted Answer

Using a popular song in an advertisement can transfer the emotional affinity for the song to the product, which can be an effective way to make the audience feel positively towards the product. This is known as the "borrowed interest" technique. However, simply using a popular song without considering the relevance or message of the lyrics may not have as strong of an effect as creating a new tune that specifically aligns with the brand and its message.

Using a Popular Song in an Advertisement