Rational appeals work best when:
A)there is low involvement and the product is simple.
B)there is high involvement, but no emotion.
C)there is high involvement and the viewer is willing to pay attention to the ad.
D)they are related more to the product than the amount of involvement.

Question

Quizplus · Accepted Answer

Rational appeals are most effective when the viewer is willing to pay attention to the ad. This usually happens when the involvement is high, and the viewer is actively searching for information about the product. In this case, a rational appeal that showcases the benefits and features of the product can be very influential in the viewer's decision-making process. When the involvement is low, or when the product is simple, emotional appeals can be more effective in capturing the viewer's attention.

Rational Appeals Work Best When