Emotional appeals are based on each of the following ideas except:
A)humor and sex appeals are being overused and therefore not as effective as in the past.
B)consumers ignore most advertisements.
C)rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
D)emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.

Question

Quizplus · Accepted Answer

This statement is an observation about the effectiveness of certain advertising techniques and does not address the basis of emotional appeals. Emotional appeals are based on triggering feelings and emotions in the consumer to create a connection with the brand or product.

Emotional Appeals Are Based on Each of the Following Ideas