A description of how a search engine can help the web specialist at an e-business feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n) :
A) rational appeal
B) emotional appeal
C) scarcity appeal
D) fear appeal
Correct Answer:
Verified
Q131: Rational appeals:
A)match the traditional steps of the
Q136: Rational appeals work best when:
A)there is low
Q138: Emotional appeals are based on each of
Q140: Emotional appeals are popular because:
A)they are better
Q160: Although sexually-oriented advertisements attract attention, which is
Q162: In terms of advertising internationally, the levels
Q172: Most creatives view which type of advertising
Q186: Rational appeals:
A) are best for low-involvement products
B)
Q195: Which type of appeal reaches the more
Q200: From the list below, the product that
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