Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:
A) sex appeals
B) emotional appeals
C) fear appeals
D) scarcity appeals

Question

Quizplus · Accepted Answer

Business-to-business advertising is shifting towards emotional appeals for a stronger connection between brands and the target audience. Emotional appeals can be more effective in engaging and persuading customers, making them more likely to take action.

Business-To-Business Ads Have Tended to Use the Rational Advertising Appeals