The media strategy, media schedule, justification, and summary are components of a media planning strategy.

Question

Quizplus · Accepted Answer

These are indeed components of a media planning strategy. The media strategy outlines how the advertising message will be communicated to the target audience, the media schedule specifies when and where the message will be delivered, the justification explains the reasoning behind the media choices made, and the summary provides an overview of the entire media plan.

The Media Strategy, Media Schedule, Justification, and Summary Are Components