Power has shifted recently and more power is now held by the creative side of the agency than by the media planning and buying side of the agency.

Question

Quizplus · Accepted Answer

The power dynamics within advertising agencies can vary, but traditionally, media planning and buying have held significant influence due to their control over budget allocation and media strategy. There is no recent widespread shift indicating that the creative side now holds more power.

Power Has Shifted Recently and More Power Is Now Held