A pulsating budget plan of advertising for a perfume would have ads just during specific times of the year,with none during the reminder of the year.
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Q22: A flighting, or discontinuous, budgeting plan of
Q24: CPRP stands for cost per rating point,
Q29: The number of cumulative exposures achieved in
Q30: Three-exposure hypothesis states that consumers have selective
Q31: If 100,000 people are exposed to an
Q32: Ads placed on CSI Miami each week
Q33: Gross impressions are a measure of the
Q37: CPM (cost per thousand) measures the length
Q38: Gross rating points are measured by multiplying
Q92: Continuity is the exposure pattern or schedule
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