If 100,000 people are exposed to an advertisement,the total gross impressions are 100,000 regardless of whether the people actually closely watched the ad or not.

Question

Quizplus · Accepted Answer

Gross impressions refer to the total number of times an advertisement was served or displayed to an audience, regardless of whether they paid close attention or not. So if 100,000 people were exposed to an ad, the total gross impressions would indeed be 100,000.

If 100,000 People Are Exposed to an Advertisement,the Total Gross