Recency theory would suggest that in terms of media strategy it is better to maximize frequency rather than reach.

Name: Recency theory would suggest that in terms of media strategy it is better to maximize frequency rather than reach.
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Question

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Recency theory suggests that it is more effective to reach as many potential customers as possible at the right time, rather than focusing on the frequency of exposure to the same audience.

Recency Theory Would Suggest That in Terms of Media Strategy