If the brand development index (BDI)for a particular brand in a selected market is 68 and the category development index (CDI)for that same market is 140,it would indicate that the brand's market share is weak in comparison to the sales of the product category.

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A BDI of 68 indicates that the brand has a relatively low market share within the selected market, and a CDI of 140 suggests that the overall sales of the product category are relatively high. This implies that there is potential for the brand to increase its market share within the category, as there are customers who are purchasing similar products but not choosing the specific brand in question.

If the Brand Development Index (BDI)for a Particular Brand in a Selected