Marketing experts at companies such as Procter & Gamble and Unilever consider which activity to the heart of a communications strategy?

Name: Marketing experts at companies such as Procter & Gamble and Unilever consider which activity to the heart of a communications strategy?
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Question

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Media planning is considered the heart of a communications strategy as it involves determining the most effective way to reach the target audience through various media channels.

Marketing Experts at Companies Such as Procter & Gamble and Unilever