If an advertisement is placed in three different places in Glamour and run for five issues,the number of opportunities to see (OTS) would be:
A) 3
B) 5
C) 15
D) depend on the gross rating points for Glamour
Correct Answer:
Verified
Q7: Effectiveness in buying media time and space
Q13: Conducting research that matches the product to
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q56: A measure of the impact or intensity
Q86: What is the relationship between the size
Q95: In terms of measuring reach and frequency,
Q107: Multiplying a vehicle's rating times the number
Q115: If an advertisement costs $200,000, the number
Q125: Cost per rating point (CPRP)is calculated as:
A)
Q127: If the cost for a 4-color print
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents