A summer camp with horse-riding trails is only open from March to September would tend to budget media using which type of schedule?

Question

Quizplus · Accepted Answer

The camp is only open for a limited time period and therefore would have to use a flighting, or discontinuous, schedule to budget its media. This means that the camp would concentrate its advertising efforts heavily during the months it is open, and reduce or stop advertising during the months it is closed.

A Summer Camp with Horse-Riding Trails Is Only Open from March