According to which of the principles below,one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

Question

Quizplus · Accepted Answer

Recency theory suggests that a single ad exposure can be effective if it occurs close to the time when the consumer is ready to make a purchase decision, as it capitalizes on the consumer's immediate interest or need.

According to Which of the Principles Below,one Ad Exposure Is