1.6 percent of Campbell's Soups sales occur in Chicago,the category sales of soup in Chicago is 1.2 percent,and Chicago represents 0.8 percent of the total population.The brand development index for Campbell's Soups is:

Question

Quizplus · Accepted Answer

Brand Development Index = (Brand Sales % in Market / Category Sales % in Market) / (Market Population % / Total Population %)= (1.6 / 1.2) / (0.8 / 100)= 200

16 Percent of Campbell's Soups Sales Occur in Chicago,the Category