National advertising in newspapers is growing faster than any other category of advertising primarily because of the:
A) lower cost of newspaper compared to other media
B) large number of national newspapers
C) higher level of credibility newspapers offer
D) Newspaper National Network and Newspaper First, which have been formed to make national buys in an number of newspapers
Correct Answer:
Verified
Q146: Of the following media, the medium with
Q161: For many smaller local companies, the most
Q168: Outdoor advertising has changed dramatically through each
Q169: The major reason retailers tend to use
Q170: The major medium for business-to-business marketing is:
A)
Q175: In terms of media, local retailers tend
Q193: One reason for using non-business media to
Q202: In terms of media mix,restaurants tend to
Q206: In terms of media mix,apparel manufacturers tend
Q216: Business-to-business advertising is:
A)mostly in newspapers.
B)mostly spent on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents