The media multiplier effect means:
A) the combined impact of using two or more media is stronger than using either medium alone
B) the combined effect of television and magazines will increase recall by at least 25%
C) the use of both trade journals and consumer journals for business-to-business ads will have a greater impact than using either medium alone
D) that if three different media or used, the combined impact is greater than if only two different media are used
Correct Answer:
Verified
Q169: The major reason retailers tend to use
Q197: Although there are a large number of
Q206: In terms of media mix,apparel manufacturers tend
Q207: Advertising in newspapers has the following disadvantages,except:
A)
Q208: In Europe,the best way to reach consumers
Q211: The media multiplier effect is also important
Q212: In terms of business-to-business advertising expenditures,the most
Q212: In business-to-business advertising, as more dollars are
Q214: In terms of media mix,retailers tend to
Q216: Business-to-business advertising is:
A)mostly in newspapers.
B)mostly spent on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents