The recent shift in b-to-b advertising to more non-business media outlets is due to each of the following reasons,except:

Question

Quizplus · Accepted Answer

The other options (A, C, and D) are all valid reasons why b-to-b advertising has shifted to non-business media outlets. However, option B is incorrect because non-business outlets can be just as costly (or even more so) than traditional b-to-b media. The shift is often due to the belief that non-business outlets are more effective at reaching decision makers and breaking through the clutter of traditional b-to-b advertising.

The Recent Shift in B-To-B Advertising to More Non-Business Media