Interactive marketing emphasizes the targeting of individuals with personalized information, and it also engages the customer with the product and company in some way.

Question

Quizplus · Accepted Answer

Interactive marketing is all about targeting individuals by using personalized information and also engaging them with the product and company. As the name suggests, it's an interactive method of marketing which facilitates two-way communication between customers and the brand. Therefore, the given statement is true.

Interactive Marketing Emphasizes the Targeting of Individuals with Personalized Information