In developing an e-mail marketing campaign,it is usually a good idea to use a micro-site URL rather than direct individuals to the company's main site and front page.

Question

Quizplus · Accepted Answer

Using a micro-site URL allows for a more targeted and personalized experience for the individual receiving the email, increasing the likelihood of engagement and conversion. Directing individuals to the company's main site and front page can be overwhelming and less effective in achieving the desired outcome.

In Developing an E-Mail Marketing Campaign,it Is Usually a Good