Interactive marketing is:

Question

Quizplus · Accepted Answer

Interactive marketing involves creating marketing messages that allow for two-way communication between the company and the customer. It can include social media, live chat, or other forms of direct communication where the customer can respond and engage with the brand.

B is incorrect because providing interactive games is a tactic that can be used as part of interactive marketing, but it is not the definition of interactive marketing itself.

C is incorrect because displaying a product visually on a website is a related concept, but it is not specifically interactive marketing.

D is incorrect because permission-based marketing is a tactic that can be used as part of interactive marketing, but it is not the definition of interactive marketing itself.

Interactive Marketing Is