The goal of alternative media programs is to identify new places where a consumer's path intersects with a brand's presence.

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Alternative media programs aim to find unconventional or non-traditional ways to promote brands and engage with consumers in order to create new touchpoints or intersections along the consumer's path. This may involve social media, influencer partnerships, guerrilla marketing, event sponsorships, and other tactics beyond traditional advertising channels. The goal is to reach consumers in new, unexpected ways and create memorable experiences that connect with them on a deeper level.

The Goal of Alternative Media Programs Is to Identify New