Companies select brand ambassadors and customer evangelists based on their devotion to the brand and the size of their social circles.

Question

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Companies often look for individuals who are not only passionate about their brand but also have a significant social following. This enables them to reach a larger audience and spread positive word-of-mouth about the brand. These individuals are then selected as brand ambassadors or customer evangelists to represent the brand and promote its products or services to their followers.

Companies Select Brand Ambassadors and Customer Evangelists Based on Their