The Word of Mouth Marketing Association encourages companies that use their employees to generate buzz marketing through posing as a customer to be honest and share both their positive and negative thoughts about the company's products.

Question

Quizplus · Accepted Answer

The statement accurately reflects the guidelines and principles advocated by the Word of Mouth Marketing Association. The organization emphasizes the importance of ethics and transparency in word-of-mouth marketing campaigns and advises against deceptive tactics. Companies should encourage their employees to be open and honest about their experiences with the brand and avoid making false or misleading claims.

The Word of Mouth Marketing Association Encourages Companies That Use