A brand's appeal is stronger when it is shown in a nonadvertising context,such as in product placements and branded entertainment.
Correct Answer:
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Q28: For some companies,an advantage to product placements
Q30: Advertisers believe that product placements lead to
Q32: One disadvantage of brand placement is the
Q36: The starting point for guerilla marketing typically
Q54: For movie makers and television producers, the
Q57: Branded entertainment is defined as the insertion
Q73: Buzz marketing works because people trust someone
Q76: Guerilla marketing involves using traditional marketing tools
Q109: The primary goal of product placements and
Q116: Brand insertions are the most effective when
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