For products in general,the majority of purchasing brand choices are made in the store,which means point-of-purchase (POP)materials can have a large impact on the decision.

Question

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Research has shown that many consumers make their purchasing decisions at the point of purchase, meaning that POP materials such as displays, signage, and packaging can play a significant role in influencing brand choice.

For Products in General,the Majority of Purchasing Brand Choices Are