Traditional mass media advertising faces many challenges with companies cutting expenditures on these traditional media.The Internet:
A) is becoming the medium of choice for many companies
B) is also beginning to suffer from increasing clutter
C) is being chosen as a replacement for the mass media
D) will soon become the leading venue to reach consumers
Correct Answer:
Verified
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Q82: Word-of-mouth marketing is also known as:
A) guerilla
Q83: Alternative media is used almost exclusively in
Q85: Which of the following consumers creates the
Q86: Developing alternative media programs requires:
A) strategic product
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Q94: Forms of alternative media programs include the
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