Buzz, or word-of-mouth, marketing can be generated in the following ways, except:
A) consumers who truly like a brand and tell others
B) consumers who like a brand and are sponsored by a company to tell others
C) companies developing user-generated ads or blogs
D) company or agency employees posing as customers of the company, telling others about the brand
Correct Answer:
Verified
Q7: In terms of generating buzz, brand evangelists
Q17: Buzz marketing can be compared to a
Q19: According to the Word of Mouth Marketing
Q20: In terms of buzz marketing, the ideal
Q36: Buzz marketing works because consumers:
A)receive information that
Q38: Guerilla marketing:
A)emphasizes consumers passing along information about
Q113: In terms of a company generating buzz
Q115: Which of the following consumers creates the
Q117: Brand ambassadors or customer evangelists are typically
Q118: A special form of buzz marketing that
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