In terms of buzz marketing,the most risky strategy is to use:

Question

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Company or agency employees posing as customers of the company telling others about the brand is considered deceptive and unethical, and can harm the reputation of the brand if discovered. Using genuine consumers who truly like the brand and telling others is the least risky strategy for buzz marketing. Consumers who like a brand and are sponsored by a company to tell others can also be effective, but there is always the risk of perceived bias. Similarly, using company employees to create a blog and invite consumers to participate can be effective, but there is still the risk of perceived bias and lack of authenticity.

In Terms of Buzz Marketing,the Most Risky Strategy Is to Use