The first step in guerilla marketing is to:

Question

Quizplus · Accepted Answer

The first step in guerrilla marketing is to discover the “touch points” with consumers. This involves identifying all the places where the target audience comes into contact with the brand, its products, or its services. By doing so, marketers can then plan alternative media campaigns that can capture their attention and generate buzz. Choices B and C may be steps in the process, but they should follow the discovery of touch points. Choice D may be a part of the process but is not the first step.

The First Step in Guerilla Marketing Is To