Setting up a booth at a farmer's market or bluegrass festival to sell a related product is an example of:

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Setting up a booth at a farmer's market or bluegrass festival is an example of lifestyle marketing, which involves promoting a product or service by aligning it with a particular lifestyle, interest, or activity that the target audience already enjoys or participates in. This can be an effective way to reach potential customers who may not respond to more traditional advertising methods. Advocate programs involve leveraging customers or enthusiasts as brand ambassadors, while billboards are more of a traditional advertising method.

Setting Up a Booth at a Farmer's Market or Bluegrass