The benefits to manufacturers for measuring the impact of POP displays with POS data obtained from retailers include all of the following,except:
A) helps manufacturers to know when to move or withdraw a POP display from a retail store
B) allows manufacturers to measure the sales impact of different POP displays
C) can be used to strengthen relationships with retailers
D) provides information so manufacturers can improve POP displays
Correct Answer:
Verified
Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q151: The benefits to retailers of measuring the
Q163: To be effective, point-of-purchase displays must:
A) clearly
Q164: The best example of a brand community
Q165: Identify the four major forms of alternative
Q166: Static point-of-purchase displays are on their way
Q169: Point-of-purchase displays work toward which activity?
A) pull-demand
Q183: The following are reasons brand communities exist,
Q185: An effective way of measuring the impact
Q189: Companies can enhance a brand community spirit
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