Retaining current customers is more expensive than gaining new customers.
Correct Answer:
Verified
Q27: Geocoding is adding geographic codes to customer
Q28: Most marketing experts believe the most accurate
Q29: Mailing addresses of individuals in a database
Q30: Successful database marketing requires a quality data
Q31: Repeat customers purchase more frequently and spend
Q33: Geocoding allows for combining demographic information, geographic
Q34: Information about current customers, former customers, and
Q35: A data warehouse contains customer information such
Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
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