
Mailing addresses of individuals in a database should be updated at least once every two years and more often if they are used for frequent contacts.
Correct Answer:
Verified
Q24: Data mining can be used for each
Q25: A marketing database follows accounting rules.
Q26: Each of the following is an example
Q27: Geocoding is adding geographic codes to customer
Q28: Most marketing experts believe the most accurate
Q30: Successful database marketing requires a quality data
Q31: Repeat customers purchase more frequently and spend
Q32: Retaining current customers is more expensive than
Q33: Geocoding allows for combining demographic information, geographic
Q34: Information about current customers, former customers, and
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