In using RFM codes,companies know that the worst predictor of future purchases is the M,or monetary.

Name: In using RFM codes,companies know that the worst predictor of future purchases is the M,or monetary.
Brand: Quizplus
Rating: 4.7 (40 reviews)

Question

Quizplus · Accepted Answer

The M in RFM codes stands for monetary, which refers to the amount of money a customer has spent with a company. While this can be a useful metric for understanding a customer's overall value, it is not as strong a predictor of future purchases as the other two factors, recency and frequency.

In Using RFM Codes,companies Know That the Worst Predictor of Future