Through data mining a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.

Question

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Data mining can be used to analyze customer data and create a profile of the most valuable customers. This profile can then be used to target similar customers for marketing purposes or to identify opportunities to increase the value of existing customers by offering them more personalized products or services.

Through Data Mining a Company Can Build a Profile of Its