A database marketing program provides the tools to personalize messages and keep records of the types of communications that work and those that do not work.
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Q19: The key figures in calculating the lifetime
Q21: Customer service representatives can use an individual's
Q22: When customers make contact with a company,
Q23: Customer contact personnel with a company should
Q25: Data mining normally involves building profiles of
Q26: In developing data-driven communications with customers, maintaining
Q27: Geocoding is adding geographic codes to customer
Q27: When a customer makes a purchase over
Q28: The primary reason for building a database,
Q29: The most common database-driven marketing programs are
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