Customer contact personnel with a company should not use RFM codes or lifetime values of individual customers to affect the way they deal with a customer since every customer should be treated equally.

Question

Quizplus · Accepted Answer

RFM codes and lifetime values are tools that can help a company understand its customers' behavior and preferences better. However, it should not be the sole basis for how customer contact personnel interact with individual customers. Although each customer should receive the same level of service and support, understanding their past interactions and behaviors can help tailor the communication and approach to better meet their needs and expectations.

Customer Contact Personnel with a Company Should Not Use RFM