The most common database-driven marketing programs are permission marketing, frequency programs, and customer relationship management efforts.
Correct Answer:
Verified
Q24: A database marketing program provides the tools
Q25: Data mining normally involves building profiles of
Q26: In developing data-driven communications with customers, maintaining
Q27: When a customer makes a purchase over
Q28: The primary reason for building a database,
Q30: Through data mining a company can build
Q31: A retailer can use data mining to
Q33: Data mining and data coding of a
Q34: Faith received an e-mail from Volkswagen exactly
Q78: Personalized communications with customers through database information
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