Moderate users of a good or service are most likely to be enticed by a frequency program.

Question

Quizplus · Accepted Answer

Moderate users of a good or service are more likely to be enticed by a frequency program as it rewards them for their continued loyalty without requiring them to spend a significant amount of money to reach a high tier of rewards. Heavy users may already reach those high tiers naturally and may not be as responsive to a frequency program.

Moderate Users of a Good or Service Are Most Likely