The central key to the many failures of CRM programs was that the CRM program was focused on sales rather than enhancing relationships with customers.

Name: The central key to the many failures of CRM programs was that the CRM program was focused on sales rather than enhancing relationships with customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

CRM programs often fail when they prioritize sales over building authentic relationships with customers. Successful CRM programs prioritize customer satisfaction and loyalty.

The Central Key to the Many Failures of CRM Programs