In purchasing a mailing list, a "hot list" is individuals that have responded to a direct mail offer within the last 30 days.

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A hot list typically consists of individuals who have recently responded to direct mail offers, usually within the past 30 days. These individuals are considered "hot" leads because they have shown interest and engagement with the offer, making them more likely to be receptive to future marketing efforts.

In Purchasing a Mailing List, a "Hot List" Is Individuals