Many consumers believe online shopping has replaced catalogs, but research reveals that receiving a catalog is often the first step in the buying cycle for consumers.

Question

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Research has found that receiving a catalog is often the initial touchpoint for consumers, leading them to search for and purchase products online or in-store. Catalogs serve as a tangible and immersive way for brands to showcase their products and build brand awareness.

Many Consumers Believe Online Shopping Has Replaced Catalogs, but Research