The most cost-effective means of communicating with customers and in building a data warehouse is:
A) the telephone
B) computer cookies
C) the mail
D) the Internet and e-mail

Question

Quizplus · Accepted Answer

The Internet and e-mail are the most cost-effective means of communicating with customers as they provide instant and direct communication without the need for physical mail or telephone expenses. Additionally, the Internet allows businesses to build a data warehouse through customer interactions and tracking online behavior, allowing for targeted marketing and improved customer experiences. Computer cookies can also be used in conjunction with the Internet for this purpose, but are not as effective on their own as a means of communication.

The Most Cost-Effective Means of Communicating with Customers and in Building