Using geocoding, a company's marketing department can add which to each customer's record?
A) demographic information and lifestyle data as well as the geographical codes
B) total purchases made at each retail outlet in the area
C) demographic and political information
D) a composite analysis of his or her neighbors

Question

Quizplus · Accepted Answer

Geocoding allows a company's marketing department to add geographical codes to each customer's record, which can then be used to add demographic information and lifestyle data. This information can be used to tailor marketing campaigns and promotions to specific groups of customers based on their location and other characteristics.

Using Geocoding, a Company's Marketing Department Can Add Which to Each