In using RFM analysis to determine which customers are most likely to make a future purchase,the value with the least impact is the:
A) recency
B) frequency
C) monetary
D) the one that has the highest value

Question

Quizplus · Accepted Answer

Monetary value is the least important factor in determining which customers are most likely to make a future purchase. Recency, frequency, and the one with the highest value are all more important factors.

In Using RFM Analysis to Determine Which Customers Are Most