When promotional materials are only sent to customers who have given their approval, the program is called:
A) direct mail
B) Internet marketing
C) permission marketing
D) a frequency program

Question

Quizplus · Accepted Answer

Permission marketing involves only sending promotional materials to customers who have specifically given their approval to receive them, making it a more targeted and effective approach compared to other forms of marketing such as direct mail or Internet marketing. A frequency program, on the other hand, is a loyalty program that rewards customers for making repeat purchases.

When Promotional Materials Are Only Sent to Customers Who Have