Response rates are often higher for permissions marketing programs because:
A) consumers are receiving marketing material they have given permission for
B) consumers are high-frequency purchasers
C) consumers can reject any offer that is made
D) consumers are contacted only by mail

Question

Quizplus · Accepted Answer

Consumers who give permission for marketing material are more likely to be interested in the product or service being offered, which increases the likelihood of a response. Additionally, receiving material they have explicitly requested can make consumers feel valued and more likely to engage with the brand.

Response Rates Are Often Higher for Permissions Marketing Programs Because