Frequent flier miles in airline travel are a form of:
A)direct marketing.
B)permission marketing.
C)frequency program.
D)ride-along program.

Question

Quizplus · Accepted Answer

Frequent flier miles are part of a frequency program, which rewards customers for their loyalty to a particular airline by offering them incentives such as free flights or upgrades. These programs encourage customers to continue choosing that airline for their travel needs. They are not direct marketing, as they do not involve the airline directly promoting their services to potential customers, nor are they permission marketing, as they are not based on obtaining explicit consent from customers to receive marketing messages. A ride-along program, on the other hand, typically involves a company including advertising materials or samples along with a product shipped to a customer, in order to promote other products or services. This is not related to frequent flier miles.

Frequent Flier Miles in Airline Travel Are a Form Of